Conversion Into Customers

How We Convert Traffic Into Customers and Sales

“You can lead a horse to water but you can’t make it drink” is an old saying that applies well to Internet marketing!

A website that doesn’t convert visitors to customers is like trying to fill a water trough with a big hole in the bottom. You don’t make any progress. All the traffic generating strategies in the world won’t make much difference to the number of customers and the value of your sales and profits if your website doesn’t convert.

Effective conversion recognizes that people use the Internet for different purposes:

  • To investigate a problem and the options for solving it – an information search
  • To find a specific solution – a buying search

If a website visitor is getting ready to buy, we want to begin a relationship that leads to a future sale but if a visitor is ready to buy right now, we want to sell.

We work with you to implement a variety of conversion techniques, including:

  • Powerful copy with a strong message
  • Email or phone number capture
  • Email marketing campaigns
  • Easily accessible contact details
  • Social proof i.e testimonials and reviews

Do you need your equine website to generate profits urgently? Then contact me now!


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